Designing for AAPI Artists…

TEAM

Individual

Advised by Lena Chen, Caroline Yoo, Bonnie Fan, & Elina Zhang

TOOLS

Figma

Adobe CC (Ind, Ai, PS)

ROLE

Brand Identity

Graphic Design

UI Design

Starting in June of 2023 I began working as a designer for JADED, an Asian American artist collective led by women and non-binary artists. From large, public celebrations to intimate AAPI-only gatherings, JADED promotes artistic expression, local AAPI histories, community mentorship, and networking opportunities. Throughout my time with JADED I have helped with a variety of their graphic design needs, including branding their most recent large event, the WILDNESS Block Party.

Currently, I am working on a long term project to help them rebrand their core visual identity, developing a new JADED logo and website. Stay tuned to see more ;)

WILDNESS

I designed the brand identity and marketing collateral for WILDNESS, a JADED Block Party with Rivers of Steel. I created an identity system which would be able to communicate vast and important information while capturing the funky and untamed nature of this lively event.

TIMELINE

3 weeks

TOOLS

Adobe CC (Ind, Ai, PS)

TEAM

Individual

Advised by Lena Chen

TEAM

Branding

Social Media Graphics

Print Design

WILDNESS EVENT BROCHURE

WILDNESS SOCIAL MEDIA TEMPLATES

This Social Media Template was used to introduce performers, vendors, sponsors, workshop leaders, etc. on Instagram.

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NICK | Editorial Design, UI Design

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IN PROGRESS: SOY & TOFU FESTIVAL REBRAND | Branding, UI Design